You will have more people who have never started their own business look you in the eye, give you unsolicited advice, and criticize your idea.
I know…the audacity.
Laugh it off because they do not know what they are talking about no matter how “accomplished” they seem.
Building a social networking platform in such a crowded space has been daunting. This space has existed because of white straight men for the most part and it shows. I always say I wish saymore already existed so I could just be a user, not a founder. But the lack of a space dedicated to compassionate, curious conversations and our commitment to a community that feels like a real community is what differentiates us.
The biggest challenge has been shifting people’s expectations of what an online community can be.
Existing platforms profit from outrage, conditioning us to associate social media with stress and division. Saymore was created in direct opposition to all that, especially in this current climate. We amplify underrepresented voices and foster genuine dialogue.
Especially in the women’s health space, there are so many conversations around miscarriages, PCOS, menopause, eating disorders, ADHD… you name it. We all experience life differently and it is important to find other people who may know exactly what you are going through, even if they are strangers on the internet. Saymore offers that space for all of those conversations. We are only growing because our communities represent real people who care and there are a lot more of us than these other platforms would like us to believe.
Everyone will tell you to copy the big boys, facebook or reddit, but if you are creating something different you have to do something different. And take your time figuring out what that is!
We spent our first year really trying to tap into niche communities and ask questions and host conversations. Now we are dedicating all of our energy to having real time events around topics that our users and our followers want.
Virtual events have been largely successful for us and have been an easy way to show people what we stand for - authenticity. Paying dollars into ads on these other platforms has not been what we need at this point and we want to attract the right people and build our brand at our own pace.
It will take time and you will make mistakes in front of people but that is what our platform is all about. Growing and learning from each other.
When I was first starting, I made the mistake of trying to cut corners on branding—our logo, platform UX, and overall design—to save money. I thought I could handle a lot of it myself, even though I had no experience in those areas. But the beginning matters, especially when it comes to the foundation of your company.
One of the biggest lessons I learned is that investing in the right people early on is far more cost-effective than having to fix everything later.
Good design isn’t just about aesthetics; it shapes how people experience your platform. I don’t have a natural eye for detail in this area, and once I brought in a team that did, it made all the difference.
Stephanie Kaiser is the founder of saymore, a virtual community focused on mental wellness. A passionate advocate for women’s mental health, Stephanie began her career in finance, working for banking corporations like PNC and JP Morgan Chase. Her experiences as a young woman in a male-dominated corporate culture motivated her to create safe spaces that supported women and effected positive discussion and change. When she’s not championing mental health awareness and intersectional feminism, she can be found on the tennis court, volunteering for queer and women-centered causes, or enjoying a good book.
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