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The gap between early interest and repeatable GTM is often defined by pilot customers. In this pod session, we’ll explore how B2B founders choose who they pilot with, how to structure those relationships, and what to look for as signals of real demand. We’ll further dig into what works, what doesn’t, and how to turn pilots into long-term customers.
Due diligence isn’t about having perfect docs. It’s about being ready for the questions that matter most. In this pod session, we’ll break down what investors really look for during DD, where founders tend to get tripped up, and how to prepare without over-engineering the process. You’ll walk away knowing what’s critical, what’s noise, and how to stay in control when the scrutiny starts.
Go-to-market looks very different for service-based businesses; and borrowing SaaS playbooks often leads founders astray. In this pod session, we’ll break down what actually works for service-based GTM, what doesn’t, and why. We'll discuss real-world examples, common missteps, and share clear guidance on how to build traction without burning time or trust.
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